The company ELLY manufactures handmade toys and gifts that are meant for children such as the Elly Handcrafted Wooden Toy and Elly Postcards. The nature of the products makes ELLY a brand that is likely to manufacture presents that require a lot of thoughtfulness and tactility, more than items used by babies for their daily needs, such as diapers and food; for instance, wooden toys emphasize natural elements and open play more than electronics, whereas postcards could be a collection of items that mark baby milestones.