Royal Baby markets bulk-packaged baby diapers such as its Premium Care Diapers available in two sizes: Size 2 (Small, 100pcs) and Size 3 (Medium, 90pcs) which are priced approximately at Rs. 8,100 to 8,200 per package. Such marketing gives Royal Baby the position of a volume-value brand where the large pack size is more appropriate for parents and small-scale wholesalers who want to buy in bulk as opposed to testing out the product. Royal Baby\'s overall reputation in the region is that of an affordable brand of diapers.
